The Client
The Gift of Education is an online funding platform that provides a secure way for friends and family to give gifts that contribute directly to the long-term success of children.
The Work
This campaign was a one-month marketing sprint. The goal of the project was to encourage user sign-ups during the holidays, and increase off-season revenue. We designed a marketing funnel using a combination of ads, dynamic landing pages, and email nurture sequences to find loyal, long-lasting users.
The Results
1
%
Increase in CLV
1
%
Increase in Quality Traffic
136
%
Decrease in CPA