gift of education marketing
gift of education marketing

The Client

The Gift of Education is an online funding platform that provides a secure way for friends and family to give gifts that contribute directly to the long-term success of children.

The Work

This campaign was a one-month marketing sprint. The goal of the project was to encourage user sign-ups during the holidays, and increase off-season revenue. We designed a marketing funnel using a combination of ads, dynamic landing pages, and email nurture sequences to find loyal, long-lasting users.  

The Results

1 %
Increase in CLV
1 %
Increase in Quality Traffic
136 %
Decrease in CPA

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