About us

Floor care is all we do.
That’s the whole point.

InMotion DMA started like a lot of agencies, working with anyone who’d say yes. Over time we noticed something. The campaigns that worked best, the clients we understood deepest, and the results we were proudest of were all in floor care. So we cut everything else.

For 8.5 years now we’ve run Facebook and Google ads exclusively for carpet, tile & grout, hardwood, and stone cleaning companies. That focus compounds. Every campaign teaches us something that makes the next cleaner’s ads start smarter. It’s why we can lead with a portfolio, 300+ clients, 75,400+ leads, $7.5M+ in client revenue generated, instead of a single screenshot.

What we believe.

Booked jobs are the only scoreboard. Leads and clicks are inputs. Jobs on the calendar are the point.
Proof beats promises. We’d rather show you the numbers than talk about them.
We earn the month. No long-term contracts. If the system hasn’t paid for itself, we stop charging management until it does.

The team.

The people behind 300+ floor-care campaigns. One vertical, one focused team.

Tim Grooms
Tim Grooms
Founder & Lead Strategist

Founded InMotion DMA and built it into a floor-care-only agency. Leads strategy and works directly with owners to turn ad spend into booked jobs.

Kailee Rafter
Kailee Rafter
Head of Account Management

Keeps client campaigns on track and owners in the loop. The point of contact making sure every account is moving toward more booked jobs.

Faisal Khan
Faisal Khan
Lead Media Buyer

Runs the Facebook and Google ad accounts day to day, optimizing toward cost-per-booked-job across the portfolio of floor-care clients.

Ian Davis
Ian Davis
Sales & Growth

Works with prospective floor-care owners to map out whether paid ads fit their market and how to scale once they do.

See exactly how we’d fill your schedule

Book a demo. We’ll show you the system, the numbers behind it, and the fastest path to more booked jobs for your floor-care business.

Book a Demo See the Results