Marketing for hardwood floor refinishing companies.

Facebook and Google ads that reach homeowners with hardwood, built around the shine-and-restore transformation and a clear offer. We optimize for booked jobs and a strong average ticket, since hardwood cleaning and refinishing are higher-value services.

Yes. Hardwood cleaning, deep restoration, and refinishing all advertise well because the before-and-after is dramatic and the ticket is high. We match the offer and targeting to the service you most want to fill.

Floor care is the only thing we do, across carpet, tile and grout, hardwood, and stone. That focus means your hardwood campaigns start with patterns already proven, instead of a generalist re-learning your trade on your budget.

Most get them from Facebook ads, Google Ads, or a mix of both. Facebook puts a before-and-after in front of homeowners who were not searching yet, while Google catches people already looking for a refinisher. We build the offer, the ad, and the follow-up so the leads become booked estimates, and we report cost per booked job rather than lead volume alone. Our overall blended cost per lead is $12.56 across floor-care accounts. We do not publish a hardwood-only figure, because most of our data comes from carpet, tile and grout.

They can, because a search for a refinisher is high intent and the job is high ticket. Google is also the smaller channel in our own data, about 4% of our lead volume versus about 96% from Facebook, so we usually start refinishing companies on Facebook and add Google once the booking process is tight. We publish no Google cost per lead because we hold too little first-party Google data. Setup basics are in our Google Ads guide for floor-care companies.

Yes. A refinish is one of the most visual jobs in floor care, so a before-and-after photo or short video does most of the selling. Facebook is where about 96% of our floor-care lead volume comes from. The step-by-step setup is in our Facebook ads playbook, which applies to hardwood with a different offer and creative.

Lead with a clear offer such as a free in-home estimate, run it on Facebook, and call every lead fast. Speed matters: about 60% of leads worked to a decision book, so follow-up is where the booking rate comes from. See how fast to call a lead and our general lead generation approach, which carries over to hardwood.

Our blended cost per lead across floor-care accounts is $12.56, with about $21 to book a job. Hardwood work carries a higher ticket than a basic clean, so the same cost per lead goes further, but we hold no hardwood-specific cost data and will not quote one. Budget guidance is in our advertising budget guide.