InMotion DMA

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Facebook & Meta Ads

Facebook ads for carpet cleaners that book jobs.

Facebook ads for carpet cleaners work when they are optimized for booked jobs, not cheap clicks. Facebook and Instagram are among the fastest, most cost-effective ways to fill a floor-care schedule, because you put an offer in front of local homeowners before they ever search. InMotion DMA builds and runs those campaigns exclusively for cleaners.

We have run Meta ads for 300+ floor-care companies over 8.5 years in the niche. We have surfaced 87,000+ tracked lead opportunities, so your campaign starts with creative and targeting that already work for cleaners. If you want to run them yourself, our step-by-step guide to running Facebook ads for carpet cleaning walks through the offer, creative, budget, and follow-up.

Across the floor-care accounts we actively manage, our blended cost per lead is $12.56 over the last 90 days, and roughly 60% of leads worked to a decision book a job. That pencils out to about $21 to book a job against a $175 average ticket, which is the math we optimize, not cost per click.

What you get with Facebook ads management

Proven creative library

Our benchmark videos are ads we know perform for floor care. We test them against your own creative so you start from what works.

Campaigns built for you

Our media buying team builds the campaign, with your service area, your offer and the jobs you actually want.

Checked every day

Our media buying team looks at every account daily and watches its KPIs, so problems get caught early.

Sales automation software

You get access to our software, with initial outreach to new leads automated and automated follow-up so fewer leads go cold.

ROI tracking

Our ROI tracking system shows what your ad spend is turning into, with booked jobs as the measure, not clicks.

A review campaign

As you complete jobs, a review campaign helps you collect more five-star Google reviews, which supports your local reputation.

AI optimization system

An AI system plugged into all of our ad accounts helps sharpen optimization, learning from patterns across the accounts we run.

Job-grading bot

It watches your booked jobs and tracks the top ones for retargeting through Facebook lookalike audiences. It was trained on 87,000+ tracked floor-care lead opportunities.

Dedicated success team member

A client success team member and a private Slack channel for daily communication, so you always have a direct line.

How it works: from sign-up to live ads

  1. Sign up and book onboarding. The day you sign up we book your onboarding call, normally the next day.
  2. Onboarding call. We go through our kickoff questionnaire, get you into Slack, and set up Facebook permissions on your page and ad account.
  3. Two-business-day build. Our team builds your campaign and ads.
  4. Launch call. You see the ads and get access to your sales automation software.
  5. Review and publish. After your review we publish the ads, or schedule them to begin delivering the next day.
  6. Leads start coming in. Once the ads are live, leads normally start arriving within 12 to 24 hours, and our media buying team checks your account daily from there.

That is a fast path to live ads: a two-business-day build, then ads delivering the next day. Results vary by market, offer, budget and follow-up, and we do not guarantee outcomes.

300+
Floor-care clients served
87,000+
Tracked lead opportunities
$12.56
Blended cost per lead
~$21
Cost per booked job

Source: InMotion DMA client data, 2019-2026. Floor-care-wide figures.

Want to build organic visibility alongside your ads? See AI search optimization for carpet cleaners and our guide to scaling your carpet cleaning marketing.

FAQ

Facebook ads for carpet cleaners FAQ

Do Facebook ads work for carpet cleaning?
Yes. Facebook and Instagram are among the most cost-effective ways to generate carpet cleaning leads, because you can put an offer in front of local homeowners before they even search. The key is optimizing for booked jobs, not cheap leads. We’ve run Meta ads across 300+ floor-care companies.
How much do Facebook ads cost for carpet cleaners?
You control the ad budget. Most cleaners start around $30 to $50 per day in ad spend plus management. Across the floor-care accounts we manage, the blended cost per lead is $12.56 and it costs about $21 to book a job. What matters isn’t cost per lead but cost per booked job, a metric we optimize the whole funnel toward.
How quickly do Facebook ad campaigns start working?
Our build process takes two business days after your onboarding call. Once the ads are approved and live, leads normally start coming in within 12 to 24 hours. The campaign keeps improving as the system learns over the following weeks, so cleaners who let it run see the compounding, while the ones who pull the plug in week one never see month three. Results vary by market, offer and budget.
Will the leads be exclusive to me?
Yes. Leads from your campaigns are yours alone, never shared or resold, unlike lead-broker marketplaces.
What happens after I sign up?
You are booked for an onboarding call, normally the next day. On that call we go through our kickoff questionnaire, get you into Slack, and set up Facebook permissions on your page and ad account. Our team then builds your campaign over two business days. At the end of that build we hold a launch call where you see the ads and get access to your sales automation software. After your review we publish the ads, or schedule them to start the next day.
What is included with Facebook ads management?
Our media buying team builds and runs your campaign, tests your ads against our library of proven benchmark videos, and checks every account daily against its KPIs. You also get sales automation software with automated initial outreach and follow-up, ROI tracking, a review campaign that helps you collect more five-star Google reviews after each job, a dedicated client success team member, and a private Slack channel for daily communication.
Do you create the ads, or do I have to?
We do. We keep a library of benchmark videos that we know perform well for floor-care companies, and we test those against your own creative content so you are not guessing what will work.
What is the job-grading bot?
It watches your booked jobs and keeps track of the top ones. We use those to build Facebook lookalike audiences for retargeting, so the system learns what your best customers look like. It was trained on our 87,000+ tracked floor-care lead opportunities.
Who will I talk to once the ads are running?
You get a dedicated client success team member and a private Slack channel for daily communication, so you always have a direct line to someone on your account.
Do I need a website to run Facebook ads?
Not to start. Facebook lead forms and our sales automation handle the first contact and follow-up. If you also want to build organic visibility in Google and AI search, we offer a custom website with a weekly content engine. See AI search optimization for carpet cleaners.

Fill your calendar with Facebook ads

Book a demo. We’ll show you the system, the numbers behind it, and the fastest path to more booked jobs for your floor-care business.

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