InMotion DMA

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Facebook & Meta Ads

Facebook ads for carpet cleaners that book jobs.

Facebook ads for carpet cleaners work when they are optimized for booked jobs, not cheap clicks. Facebook and Instagram are among the fastest, most cost-effective ways to fill a floor-care schedule, because you put an offer in front of local homeowners before they ever search. InMotion DMA builds and runs those campaigns exclusively for cleaners.

We have run Meta ads for 300+ floor-care companies over 8.5 years in the niche. Across a measured 192 ad accounts, that work has produced 87,000+ tracked lead opportunities, so your campaign starts with creative and targeting that already work for cleaners. For the full breakdown of how we build them, see our Facebook ads for carpet cleaners playbook.

Across the floor-care accounts we actively manage, our blended cost per lead is $12.56 over the last 90 days, and roughly 60% of leads worked to a decision book a job. That pencils out to about $21 to book a job against a $175 average ticket, which is the math we optimize, not cost per click.

Creative that converts

Offers, hooks, and formats proven to make homeowners stop scrolling and book, refined across hundreds of accounts.

Local targeting

Your service area, your ideal customer, your capacity. We match spend to the jobs you can actually take.

Built for booking rate

Lead forms, instant follow-up, and speed-to-lead so more of those leads turn into jobs on the calendar.

FAQ

Facebook ads for carpet cleaners FAQ

Do Facebook ads work for carpet cleaning?
Yes. Facebook and Instagram are among the most cost-effective ways to generate carpet cleaning leads, because you can put an offer in front of local homeowners before they even search. The key is optimizing for booked jobs, not cheap leads. We’ve run Meta ads across 300+ floor-care companies.
How much do Facebook ads cost for carpet cleaners?
You control the ad budget. Most cleaners start around $30 to $50 per day in ad spend plus management. What matters isn’t cost per lead but cost per booked job, a metric we optimize the whole funnel toward.
How quickly do Facebook ad campaigns start working?
Leads usually start within the first 24 to 48 hours, and the campaign keeps hitting its stride as the system learns over the following weeks. Cleaners who let it run see the compounding; the ones who pull the plug in week one never see month three.
Will the leads be exclusive to me?
Yes. Leads from your campaigns are yours alone, never shared or resold, unlike lead-broker marketplaces.

Fill your calendar with Facebook ads

Book a demo. We’ll show you the system, the numbers behind it, and the fastest path to more booked jobs for your floor-care business.

Book a Demo See the Results