How much do Facebook leads cost for tile and grout cleaning?

In InMotion DMA accounts running both services, tile and grout leads typically cost $20 to $30, against $8 to $20 for carpet leads in the same market. Fewer homeowners are thinking about their grout at any given moment, so the audience is thinner and each lead costs more. The higher tile ticket is what makes that pricier lead worth buying.

Should tile and grout have its own Facebook campaign?

Yes. If tile and carpet share a campaign, Facebook spends toward the cheaper carpet leads and tile quietly starves. A separate tile campaign gets its own budget, its own creative, and its own cost per booked job, so you can see whether it is earning its keep instead of comparing a tile lead to a carpet lead.

What is the best Facebook ad creative for grout cleaning?

A split before-and-after of the same grout lines, dark on one side and bright on the other, shot on a phone in a real customer's kitchen or bathroom. Short video of the tool lifting dirt out of a grout line works too. Real job footage beats stock photos, and naming the town makes the ad read as a local business.

When should a carpet cleaner start advertising tile and grout?

Once the carpet campaign is stable and booking. Carpet is the volume engine and the cheaper place to learn. Add a tile campaign next, with its own budget, rather than launching both at once on a small budget. Tile also works as an upsell on carpet jobs you already have booked.

How do you book tile and grout leads from Facebook?

Call fast, then get photos. Tile jobs vary more in size and condition than carpet, so a quick text asking for a photo of the floor and the rough room count lets you quote with confidence. Leads that go cold during a slow quoting process are the most common reason tile campaigns look expensive.

Facebook Ads for Tile & Grout Cleaning: How to Run Them in 2026

Q: Do Facebook ads work for tile and grout cleaning?

Yes. Grout going from black to bright is a visual homeowners stop scrolling for, and most of them have never priced grout cleaning, so the ad creates demand that was not there. About 96% of InMotion DMA's tracked floor-care lead volume comes from Facebook and Meta, and tile and grout is roughly 20% of the service mix across our clients.

Facebook ads work well for tile and grout cleaning because grout going from black to bright is one of the strongest before-and-after visuals in the whole floor-care trade. Run tile as its own campaign, expect it to cost more per lead than carpet, and judge it on cost per booked job. In InMotion DMA accounts running both services, tile and grout leads typically run $20 to $30 against $8 to $20 for carpet in the same market (Source: InMotion DMA client data, 2019-2026).

This guide covers how to run Facebook ads for tile and grout specifically: what the leads cost, how to structure the campaign, the creative and offers that sell grout, and how to book the leads once they come in. If you would rather have a floor-care specialist run it, that is what our tile and grout cleaning marketing service does.

InMotion DMA floor-care ad data at a glance (Source: InMotion DMA client data, 2019-2026):

300+ floor-care companies served across 41 states
87,000+ tracked lead opportunities
$7.5M+ in client revenue generated
$12.56 blended cost per lead; about $21 to book a job at a ~60% booking rate
$175 average job ticket
$20-30 tile and grout cost per lead vs $8-20 for carpet in accounts running both
~20% of client job mix is tile and grout; ~96% of tracked lead volume comes from Facebook and Meta

“Before I started working with you my best month was $10k. When I switched I hit my first $20k month.”

Sebastian P., floor-care client (Source: InMotion DMA client testimonials)

Do Facebook ads work for tile and grout cleaning?

Yes, and for a specific reason. Most homeowners have never bought grout cleaning. They do not search for it because they do not know it can be fixed. They assume stained grout is just what old tile looks like.

That is exactly the kind of demand Facebook creates. A split image of the same grout lines, dark on one side and bright on the other, shows a homeowner a problem they have been living with and a fix they did not know existed. Google can only catch the smaller group already searching. Facebook reaches everyone with dirty grout.

It is also a large share of the work. Tile and grout is roughly 20% of the job mix across our floor-care clients, second only to carpet, and about 96% of our tracked lead volume comes from Facebook and Meta (Source: InMotion DMA client data, 2019-2026).

What do tile and grout leads cost on Facebook?

In InMotion DMA accounts that run both services, tile and grout leads typically cost $20 to $30, against $8 to $20 for carpet leads in the same market (Source: InMotion DMA client data, 2019-2026). For reference, our blended cost per lead across all floor-care accounts is $12.56.

Tile costs more because the audience is thinner. At any given moment far fewer homeowners are thinking about their grout than about their carpet, so Facebook has to work harder to find each one.

That does not make tile a worse buy. Tile jobs usually carry a bigger ticket than a basic carpet clean, so a $25 tile lead can be a better deal than a $12 carpet lead once it books. We break down that math in tile and grout cleaning marketing cost.

Why should tile and grout run as its own campaign?

Because Facebook spends toward whatever is cheapest. Put tile and carpet in the same campaign and the algorithm drifts toward the $8 to $20 carpet leads. Tile gets a sliver of the budget, produces a handful of leads, and looks like it does not work.

A separate tile campaign fixes three things:

Budget. Tile gets a fixed share of spend instead of whatever is left over.
Creative. Grout ads show grout. Carpet ads show carpet. Each audience sees the problem it has.
Measurement. You get a clean cost per booked job for tile, so you judge it against tile tickets rather than against carpet leads.

The same logic applies on Google. Our Google Ads for tile and grout cleaning guide covers how to split the two there.

What creative sells tile and grout cleaning on Facebook?

The before-and-after does most of the work. For tile and grout, the angles that stop the scroll are:

Split-grout shots. The same grout lines, half cleaned and half not, in one frame. This is the single strongest tile image.
Tool-in-action video. A few seconds of the machine lifting dark water out of a grout line.
Whole-room reveals. A dull kitchen or bathroom floor next to the finished result, so the homeowner sees the room, not just the grout.
Sealing and color-sealing. Showing grout restored to an even color answers “won’t it just get dirty again?”
Local and real. Phone footage from your own jobs, with the town named in the copy, beats polished stock photos.

Shoot three to five pieces and let Facebook test them. For more on what works across floor care, see our guide to carpet cleaning ad creative.

What offer works for tile and grout ads?

Give the homeowner a clear, specific reason to book now, framed around the room rather than the square foot. Most homeowners cannot picture a square-foot price, but they can picture “my kitchen floor.” Room-based packages, a kitchen-and-bath bundle, or cleaning with a sealing add-on all give the ad something concrete to sell.

The offer does not need to be your lowest price. It needs to remove the guesswork, because most tile buyers have no reference price in their head. For what converts across floor care, see the best carpet cleaning offers.

How should you target and budget a tile campaign?

Keep targeting simple: your real service radius, homeowners, and an audience broad enough for Facebook to learn. The thin tile audience is the reason not to narrow it further.

On budget, sequence it. Carpet is the volume engine and the cheaper place for a new account to learn, so get the carpet campaign stable and booking first, then add tile with its own budget (Source: InMotion DMA client data, 2019-2026). Launching both at once on a small budget usually leaves each too thin to read. For sizing the total, see how much a carpet cleaner should spend on ads.

Two cheap sources of tile work are worth adding once the campaign runs:

Your own customer list. Past carpet customers already trust you and already have floors. A tile ad shown to them is warm from the first impression.
The carpet jobs on your schedule. Every carpet job in a house with tile is a chance to show the homeowner a cleaned grout line on site.

How do you book tile and grout leads?

Call fast, then get photos. Tile jobs vary far more than carpet in size, condition, and material, so it is hard to quote from a name and a phone number. A text asking for a photo of the floor and a rough room count lets you give a confident price on the first or second touch.

Speed matters as much here as anywhere. A tile lead often costs close to double a carpet lead, so every one that goes cold while you work out a quote is expensive. Our guide on how fast to call a carpet cleaning lead covers the callback process, and it applies to tile unchanged.

How do you know if your tile Facebook ads are working?

Judge tile on its own cost per booked job and its own ticket, never against carpet cost per lead. The common mistake is to see a $25 tile lead next to a $12 carpet lead and pause tile. That optimizes for the cheapest lead instead of the most profitable job.

Track three numbers for the tile campaign alone: spend, jobs booked, and revenue from those jobs. If cost per booked job sits comfortably under your profit on a tile job, the campaign is working, whatever the cost per lead says.

What does this look like for real floor-care companies?

A few of our clients built their businesses on tile (Source: InMotion DMA client case studies):

Hibbard Island Floor Care. Jackson was stuck at $1k a month. We ran carpet and tile ads and found tile had the highest demand and the biggest tickets in his market. Those ads scaled him to five employees and contracts with the Hilton Hotel and other local businesses.
Long Island Steam Cleaners. Natalie and Adam used brand-awareness ads to become the go-to carpet and tile company in their area, then leaned into higher-ticket tile, grout, and color-sealing work. They now do $35k+ a month.
CSI Maui. Adam ran Facebook and Google together after buying an existing company, and landed higher-ticket tile jobs over $500.

The short version

Facebook is a natural fit for tile and grout because the before-and-after sells a fix most homeowners did not know existed. Run tile as its own campaign with grout-specific creative and a room-based offer, expect $20 to $30 per lead against $8 to $20 for carpet, get photos to quote quickly, and judge it on cost per booked job against the bigger tile ticket.

For the full do-it-yourself setup, see how to run Facebook ads for a carpet cleaning business. If you would rather hand it off, see our tile and grout cleaning marketing and Facebook ads for carpet cleaners services, or book a demo.